Anup Mohan is Co-founder and CEO of Premagic, an event marketing platform that grew out of a wedding-photo problem and now helps organisers turn attendee photos into advocacy before, during and after an event. A marketer by background, he built advocacy and brand-marketing solutions before founding the company, and has taken Premagic to GITEX Global and Informa Connect’s Middle East Event Show. Through his contributions to EventMag.Me, he writes about event technology from the founder’s side: what attendees actually share, and what organisers and sponsors can measure.