Dr James Morgan is Managing Consultant at James Morgan Associates and Principal Consultant in Tourism and Hospitality at Riyadh-based Jadarah Business Consulting. He has been consistently voted one of the world’s 100 Most Influential People in the Event Industry, is an international awards judge, speaker and event host, and has over 30 years of experience in event design, events marketing and hospitality management. He holds a PhD in Tourism Development and was Dean of the International Tourism and Hospitality College in Riyadh. Through his contributions to EventMag.Me, he writes about event and hospitality technology and guest engagement across the GCC.