Randy Gad is Commercial Growth Manager (Sales and Marketing) at MICEtribe, an event execution partner that runs registration, badge printing, check-in, payments, hardware and trained on-site crews under one roof. Based in Dubai, he works with event planners on registration, event technology and MICE solutions across the UAE. MICEtribe was founded in 2016 as an R&D-Labs spin-off, has delivered events across the UAE, Qatar, Saudi Arabia, Egypt and Estonia, and is the Registration Partner of EventMania. Contributions from MICEtribe on EventMag.Me are partner content and are labelled as such.