The Cost of Staying Open
There’s a simple test for how an industry is doing: who shows up when showing up is hard.
At IMEX Frankfurt (19–21 May 2026) – the world’s leading trade platform for the meetings industry – the Gulf showed up. All of it. Dubai Business Events brought a delegation of 20 co-exhibitors. Abu Dhabi came with a pavilion of around 22 partner companies. Visit Qatar held closed-door meetings with international organisers and met with ICCA about future conferences.