Download the Magazine
search-visual
Hanburger

From the Editor

A Market That Learned the Rules

Read the Magazine Online
Six Calendars, One Market
READ MORE »
The Bottleneck Is Overhead
READ MORE »
The Numbers Finally Agree
READ MORE »
The Show Went On, The Forecast Got Worse
READ MORE »
The Recovery Finally Has Numbers
READ MORE »
EventMania 2026: Same Numbers, Sharper Room
READ MORE »

NEWS

When the UAE took the hits in spring, Saudi Arabia held. This week the roles reversed: Riyadh’s airport closed, its

READ MORE »

The question this week wasn’t whether the Gulf is recovering, but what is holding it back. The numbers answer clearly:

READ MORE »

For months, ambition and arithmetic told different stories in the Gulf. This week they agreed: WEF ranked the region among

READ MORE »

M.I.C.E.

Saudi Arabia: The Pulse of a New Market

A practitioner’s guide to Riyadh, AlUla and the Red Sea

To arrive in Saudi Arabia with templates is to leave disappointed. The country is developing unevenly, a network of strong destination hubs with vast distances between them. A practitioner's view of three destinations that are three different
READ MORE »

Saudi Arabia: The Pulse of a New Market

Managing a Local DMC in the Artificial Intelligence Era.

Water as the New Currency

Dubai: Manual

WEDDING

How to Plan a Wedding Styled Shoot That Actually Delivers Results

A strategic guide for planners, vendors and event hotels

Styled shoots often look beautiful on Instagram yet deliver little in visibility, bookings or industry positioning. A strategic guide for planners, vendors and event hotels on planning a shoot that works creatively and commercially.
READ MORE »

The Wedding With No Couple

How the UAE Actually Chooses a Wedding Venue.

Tourists Are Optional. Weddings Are Not.

DECOR

Designing the Next.

Where Event Trends Are Born

The next visual language of events will not come from another mood board. It will come from decorators who look outward, think spatially and build with conviction. Denis Panchenko of Celebration Station UAE on how trends are born when a principle travels between creative worlds.
READ MORE »

A.V.

Behind the Magic.

Why Technical Production Makes or Breaks a Wedding

Guests remember the bride's entrance, the first dance and the lighting. What they rarely notice is the technical production working quietly behind the scenes. After two decades of live events in the UAE, Rajesh W. Pereira explains why the success of a wedding is decided long before the doors open.
READ MORE »

TECHNOLOGY

Immersive Technology in the GCC.

The Rise of Engagement Technology

Own Your Event’s First Impression

Where the Person in the Room Still Matters Most

Immersive Technology in the GCC.

AYA Universe, teamLab Phenomena, Infinity des Lumières and TODA run on the same technical foundation, but for an organizer they are two fundamentally different business models. The first question when sourcing an immersive venue is whether it is a ticketed product or a service venue.

READ MORE »

The Rise of Engagement Technology

The conversation in the GCC is moving beyond registration platforms and event apps towards technologies that actively shape how audiences participate. Dr James Morgan explains what engagement technology is, how it improves participation and offers a five-step plan to build an Event Engagement Plan.

READ MORE »

CATERING

How to Feed 1,000 Guests at a Conference

The operational logic behind event catering - and why most problems have nothing to do with the food itself

At large-scale conferences, food is almost always an afterthought in the planning phase - and the first thing audiences notice when something goes wrong. Queues that run past the break window.
READ MORE »

CREATIVE

The Architecture of Emotion

True impact, the kind that produces a genuine, breath-snatching “WOW” does not come from spending more on decor. It comes from narrative thinking.

READ MORE »

From the Circus Act to the Experience

Walter Muñoz is a circus artist and live entertainment professional whose career began in 2003, with more than a decade of professional activity in the UAE and the Middle East.

READ MORE »